WHEN YOU’RE GREAT AT WHAT YOU DO - BUT YOUR IDEAL CLIENTS STILL DON’T SEE IT…
You’re great at what you do. You care deeply about your clients, you deliver real results, and you know your service works. But somehow… you still feel like you’re not seen as the go-to for your dream clients. And you know this is costing you leads, conversions and income.
You show up online, post valuable insights, stay consistent… and still, people seem to overlook you. They engage with your content, say “this is so useful thank you so much” or even save your posts… but they’re not reaching out to work with you. They’re not tagging you in opportunities. They’re not seeing you as the expert.
And you’re left thinking: What am I missing?
The truth is, this has nothing to do with how talented or capable you are. The reality is that you’ve been “friend-zoned” by your ideal clients and that has everything to do with how people perceive you. And if you don’t take active steps to control that perception, and position yourself as the only option to those people, you risk them filling in the blanks for themselves - or worse, overlooking you altogether.
BEING GOOD AT WHAT YOU DO IS NO LONGER ENOUGH - YOU HAVE TO POSITION YOURSELF AS A CREDIBLE, TRUSTED AUTHORITY
From a psychological perspective, people don’t make decisions purely based on logic or skill - they rely on cues, signals, and stories. This is known as perception bias: the tendency to judge someone’s credibility or expertise not by what they do, but by how they present what they do.
In other words, you could be the most talented person in your space, but if your brand doesn't signal credibility, people won’t remember you. They won’t trust you with high-value work. They won’t see you as the go-to.
That gap between who you are (or who you want to be) and how you’re seen? That’s a positioning problem. And it’s one of the biggest reasons why good people get overlooked.
SO, HOW DO YOU SHIFT THE WAY PEOPLE SEE YOU?
The first step is getting clear on what you actually want to be known for. Not just your job title or your list of services - but your core message. The transformation you help people create. The belief system behind your work. The unique way you see the world.
Then, you need to start shaping your perception, intentionally. That means making sure everything from your LinkedIn headline, to your content, to the way you introduce yourself reflects your positioning clearly and consistently.
Your bio, for example, shouldn’t just say what you do - it should reinforce your value. Instead of saying “Helping business owners grow”, say “I help service-based founders go from overlooked to in-demand by building psychology-backed personal brands that actually convert”.
See the difference? One sounds like filler. The other signals authority and specificity.
The same goes for your content. You don’t need to post every day, but what you do share should consistently reinforce the perception you want to create. Focus on your point of view, your method, your way of doing things, not just generalised tips. If your content doesn’t help people understand who you are and why they should trust you, it’s not building a personal brand. It’s just educational or lifestyle content.
And finally, look at how you talk about your work in conversations (at events, on Zoom calls, even in the DMs). Are you confidently owning your space? Or downplaying what you actually offer behind vague descriptions?
YOU’RE NOT INVISIBLE - YOU’RE JUST UNCLEAR
This is a really important point for me to acknowledge. I hear a lot of people refer to themselves as “invisible”. And I get it, I’ve been there and this is exactly how I felt. But I’m here to tell you this is such a common problem, and with a few tweaks its easily fixed.
If people aren’t seeing your value, it doesn’t mean you’re not good enough. It means your personal brand isn’t communicating that value in a way that’s clear, consistent, and psychologically compelling.
Your credibility doesn’t just live in what you do. It lives in how people experience you (online, in conversation, and in content). And the good news is, that that experience is something you can shape.
When you take control of your perception, you stop being “just another person who posts”, and start becoming someone people remember, trust, and want to hire.
ARE YOU READY TO FINALLY BE SEEN AS THE EXPERT YOU ARE?
Inside Claim Your Space, we rebuild your personal brand from the inside out - using psychology, positioning, and clarity to help you show up with credibility and confidence on LinkedIn and beyond.
We start by defining who you are, what you stand for, and how you want to be perceived, then translate that into your profile, your content, and your visibility strategy so that people don’t just see you — they remember you.
Click here to book a Discovery Call and find out how we can take you from overlooked to in-demand.
Or if you want to focus just on LinkedIn right now, my 4-week LinkedIn Sprint gives you a focused personal brand audit, identity refresh, profile rewrite, and a tailored strategy that actually reflects your value, so people finally get it.
