the authority builder /

the authority builder /

THE AUTHORITY BUILDER™

Strategic personal brand support for agency founders who want to be known, and stay known, without burning out.

You’re the founder. The visionary. The name behind the business.
But if no one knows who you are, you’re leaving authority, and opportunity, on the table.

Authority Builder is a strategic personal brand partnership designed to help agency founders grow their own visibility, elevate their team’s presence, and create a consistent, credible voice on LinkedIn, all without adding more to your to-do list.

This isn’t coaching. This is high-impact, psychology-backed brand strategy and ongoing support that works with your time, your team, and your long-term goals.

why personal branding matters

People connect with people, not company logos.

In 2025, personal brands are no longer optional, they’re expected. Gen Z and modern buyers want to know the faces behind the business. They trust transparency, value realness, and follow founders before they follow brands.

Founders with strong personal brands attract higher-quality clients, build deeper trust, and create loyalty that goes beyond their services.

The stats speak for themselves:

  • 82% of people trust companies more when their leadership is active on social media (Edelman)

  • LinkedIn posts from individuals get 561% more reach than company pages (LinkedIn data)

  • 77% of Gen Z prefer to buy from brands with a visible, human presence

  • And it’s not just about you, when your team shows up too, your agency becomes more human, more trusted, and more visible.

  • This isn’t about vanity, it’s about visibility, credibility, and long-term growth.

Building a personal brand is business infrastructure, and if you’re not showing up, someone else is.

WHAT WE DO AND WHY IT’S DIFFERENT

This is not content coaching. This is not just a company page strategy. This is personal brand management, rooted in identity psychology, brand positioning, and LinkedIn strategy, with the flexibility to meet you and your team where you are.

We start with the founder, helping you:

  • Clarify your personal brand positioning

  • Shape how you want to be perceived

  • Communicate consistently and credibly on LinkedIn

  • Create a brand that builds trust while you focus on running the business

From there, we expand the strategy to support:

  • Key team members (who can also be positioned as visible, trusted faces of your brand)

  • LinkedIn company page (if needed)

  • Ghostwriting or content support (optional)

  • Visibility opportunities like podcast features, panels, or partnership strategy

This is a done-with-you / done-for-you hybrid offer - strategic, flexible, and customised to the level of support you and your agency need.

a hybrid model built for real life…

We understand that as a founder or agency owner you're short on time. You're already running a business, leading a team, managing client work - and now you're supposed to show up on LinkedIn every day?

That’s why Authority Builder is designed as a hybrid model - part personal brand strategy, part brand management.

We start by helping you build the foundation of your personal brand: your positioning, your voice, your goals. Because with a clear strategy in place, showing up consistently becomes faster, easier, and more intentional. Then we stay by your side, offering strategic support, content direction, or ghostwriting (if needed) so you can keep showing up without the pressure.

This isn’t a one-size-fits-all program. It’s a flexible partnership that adapts to what you need, when you need it.

You stay visible. You stay involved. We make it easier and more effective - to grow your authority.

what’s included?

CORE SUPPORT (from £950/month)

  • Personal brand strategy workshop (for the founder)

  • Personal brand positioning + narrative development

  • LinkedIn profile optimisation (for the founder)

  • Monthly strategy + content planning call

  • Light ongoing support (via voice notes or email)

  • Direction and support to help you create or refine your own content

  • You can customise your support based on your goals, time, and team structure:

    • Ghostwriting (for the founder - 1 or 2 posts/week)

    • Team member support (positioning + profiles)

    • Ghostwriting for select team members

    • LinkedIn company page content strategy or management

    • Visibility outreach (podcast features, panels, partnerships)

    • Quarterly visibility + brand review

    Every agency is different. We’ll shape your Authority Builder package to fit you, not the other way around.

this is for you if…

  • You're the face of your agency, but you know you’re not showing up like the leader you are.

  • You recognise the power of LinkedIn but haven’t had the time, clarity, or support to use it properly

  • You want to attract higher-calibre clients, brand partnerships, or media, without chasing them

  • You're ready to position yourself as a leading agency in your space, not just another service provider

  • You want your team to show up too, building trust, growing visibility, and driving inbound opportunities

  • You’re done with either doing everything yourself… or doing nothing at all

  • You know your personal brand is the growth lever you haven’t fully tapped, yet

If you’re ready to unlock the potential of personal branding on LinkedIn and make a real impact, this is for you.

YOUR INVESTMENT

From £950/month

Pricing depends on the level of hands-on support (ghostwriting, team profiles, visibility outreach, etc.)

FAQS

  • No, this is much more than ghostwriting. Authority Builder is a hybrid model: part personal brand strategy, part brand management. We help you define your positioning, sharpen your message, and then support you in how that shows up, whether that’s through content, profile positioning, or visibility opportunities.

    We can write for you if needed, but our goal is always to build a brand that reflects you, not one that outsources your voice completely.

  • No, LinkedIn is where we start, but it’s not where it ends.

    This isn’t just about growing a LinkedIn account, it’s about building a personal brand and communication strategy that helps you show up with clarity and confidence wherever your name and face appear.

    From podcast interviews and client pitches to speaking opportunities and networking events, we help you shape a personal brand that’s consistent, credible, and aligned across every touchpoint.

  • Yes. If you want to grow visibility beyond just your own profile, we can also support:

    • Key team members with personal brand strategy or content

    • The LinkedIn company page (strategy and/or ghostwriting)

    • A cohesive approach across your agency’s entire LinkedIn presence

    Just let us know who else should be included and we’ll customise your plan.

  • That’s exactly what we’re here to help with. We’ll work together to define what you want to be known for, identify content pillars, and give you a content strategy that reflects your positioning, with the option for hands-on support like ghostwriting or editing.

    You’ll never be left staring at a blank page.

  • No, Authority Builder is primarily designed for agency founders, whether you're a solo founder or leading a team. If it’s just you for now, we’ll focus on building your authority and positioning first, and scale the strategy later if and when your team is ready to get involved.

  • We work on a flexible monthly retainer model with a two-month minimum. After that, you can adjust, pause, or cancel your support with 30 days’ notice, though most clients stay for 3–6 months or longer as they build momentum.

  • Most LinkedIn services focus on content output or growth and engagement hacks.

    We go deeper.

    Authority Builder is rooted in psychology, perception, and reputation, not just visibility. We help you build a strong personal brand foundation first: who you are, how you want to be known, and how to communicate that across everything you do.

    We don’t just write posts. We help you shape the story behind your presence, so you can show up consistently, strategically, and credibly across LinkedIn and beyond.

    This work builds trust - with your audience, your peers, and potential partners or clients.

    And as a LinkedIn specialist who grew a 10K+ audience in under 8 months and was named a top 1% creator on the platform, I bring platform expertise and brand strategy together, so your presence actually drives results.