psychology-backed strategy

BUILT FOR VISIBILITY, REPUTATION AND BALANCE

what we’re all about…

At Brandfulness, we help founders, solopreneurs, and agency owners build personal brands that grow reputation, attract aligned opportunities, and position them as leaders in their space.

Using a psychology-backed approach, we craft the foundations of your personal brand (who you are, how you want to be known, and how to communicate it with clarity and confidence). From content strategy to visibility, we make sure your message shows up consistently - whether it's your podcast intro, elevator pitch, or next big client conversation.

We start our communication strategy with LinkedIn always - it’s a goldmine for opportunity - but the strategy we build together works wherever you do. From press features to panels, DMs to discovery calls, we help you show up with purpose, power, and presence - on LinkedIn and beyond.

A modern, white armchair with plush cushions, next to a potted plant with large green leaves, in a minimalistic room with plain white walls
A woman with brown wavy hair holding a closed silver MacBook laptop, standing in a room with a large window showing greenery outside.

MY STORY

from burnout to building a brand that works even when I'm not…

I started my career in a job that drained me - I was burnt out, disconnected, and stuck in a version of success that didn’t feel like my own. So without much of a plan, I quit my job and went travelling and took time to reconnect with what I truly wanted from a career and my life.

That process led me back home and into a Master’s degree in Psychology, where I focused on how people form attitudes, perceptions, and connections - the very same elements that shape how we experience personal brands.

While studying, I started building websites for founders and creatives and quickly realised most weren’t struggling with aesthetics, they were actually lacking clarity, confidence, and strategic positioning. That’s when it clicked: the psychology I was learning was the missing piece in how we build reputation.

I shifted into personal brand strategy, started sharing my ideas on LinkedIn, and within 8 months:

  • Grew a community of over 10,000

  • Was recognised as a Top 1% Creator on the platform

  • Landed podcast features and opportunities that once felt out of reach

Now I help others do the same, in a way that’s intentional, sustainable, and aligned.

I’m a personal brand strategist and LinkedIn specialist helping founders, solopreneurs, and agency owners grow their visibility and influence online, without losing themselves or their sanity in the process.

Whether you want to:

  • Clarify your brand and message

  • Grow your LinkedIn presence strategically

  • Get booked for podcasts, speaking, or partnerships

  • Build a brand that reflects your value and supports your lifestyle

… I’m here to help you make it happen, without the guesswork.

WHAT I DO

OUR VALUES

At the heart of Brandfulness is a belief in:

FULFILMENT

You didn’t start your business to play small.

A personal brand gives you the power to align your work with your dreams, passions, and long-term goals, not just what pays the bills.

FREEDOM

Build a brand that gives you more choices, not more boxes to fit into.

Your personal brand should work for you, even when you’re not online. That’s the power of building trust and reputation that lasts.

BALANCE

Visibility shouldn’t mean burnout.

We build personal brands that fit into your life, not the other way around. You can’t show up as the face of your brand if you’re running on fumes.

I care deeply about helping others build something they’re proud of, something that reflects who they are and gives them the freedom and recognition they deserve.

ready to get started?

If you're ready to grow your presence, reputation, and revenue (without burning out).

Let's build your personal brand the intentional way.