where psychology meets personal branding

FOR ALIGNED, IMPACTFUL GROWTH IN THE RIGHT DIRECTION

what we’re all about

You want a personal brand that actually works for you, not just another polished social media profile that no one connects trulywith.

At Brandfulness™, I help service providers and founder-led businesses grow personal brands that get them seen, respected, and paid.

Think: more recognition, more aligned leads, and more of the right opportunities…

A modern, white armchair with plush cushions, next to a potted plant with large green leaves, in a minimalistic room with plain white walls
A woman with brown wavy hair holding a closed silver MacBook laptop, standing in a room with a large window showing greenery outside.

my story

I started my career in a job that drained me - I was burnt out, disconnected, and unmotivated. So I left it behind, booked a one-way ticket, and travelled until I felt clear on what mattered. When I came home, I pursued a master’s in psychology, specialising in social psychology: how people form attitudes, perceptions, and connections - the same elements that shape how we experience personal brands.

While studying, I started building websites for founders and quickly realised most didn’t have the strategy behind their personal brand. That’s when it clicked — the psychology I was learning was the missing piece. I shifted into personal brand strategy, began sharing my ideas on Instagram and LinkedIn, and within 7 months built a 10K+ audience, landed podcast features, and started getting recognised in spaces I once felt shut out from.

Now I’m on a mission to help others do the same.

Outside of work:

  • Travelling is my thing - I recently spent a month exploring the island of Mauritius

  • I’m the biggest foodie - my goal for 2025 is to eat a dish from a new cuisine each month of the year!

  • I’m a self-care and self-development girl + the biggest advocate for balance in our lives and businesses.

My method is identity-first and psychology-backed. I blend traditional brand strategy with what actually drives perception and decision-making for personal brands. We work on positioning, messaging, and credibility-building content - starting with who you are, what makes you different, and what you want to be known for.

This approach is designed to work on LinkedIn and beyond. We don’t just build you a LinkedIn account, we build you a personal brand that gets your name spoken in rooms you haven’t even walked into yet.

MY APPROACH

OUR VALUES

At the heart of Brandfulness is a belief in:

FULFILMENT

Doing work that feels meaningful and aligned.

FREEDOM

Building a business and life on your terms.

BALANCE

Growing with intention, not burnout.

I care deeply about helping others build something they’re proud of, something that reflects who they are and gives them the freedom and recognition they deserve.

A woman with blonde hair tied back, wearing a hair clip, sitting at a desk, looking at a laptop with her hand covering her face.

we’re a great fit if…

You’re great at what you do… but you’re not being seen, chosen, or remembered the way you should be.

Maybe you’ve hit an income ceiling, you’re not charging what you’re worth, or you’re watching less experienced peers get the visibility and opportunities you deserve. You know you’re capable of more - more visibility, more impact, more aligned clients. But right now, your personal brand isn’t putting in the work.

You might’ve tried posting on LinkedIn, but it’s not getting the traction you hoped for. Or maybe you’ve been lurking, unsure how to even start or feeling completely overwhelmed by the platform.

You don’t just want online visibility. You want recognition, authority, and to finally be known for your expertise - in the right rooms, with the right clients, at the right price.

That’s where I come in.

Person sitting on a wooden bench with a woven seat, legs crossed, wearing knee-high black boots, using a silver MacBook laptop. They are dressed in shorts, a jacket, and a light top, with a ring visible on one finger. The background is plain and light-colored.

kind words from my clients

  • Thank you so much for the support and guidance over our sessions! Being able to have some support in mapping out my vision statement and SWOT analysis allowed me to develop a real structure to my future business and career plans.

    Over the multiple sessions we had, it was clear to see your business acumen and how it can be applied to a new way of business, this fresh point of view allowed me to think about how I can differentiate myself from my clients. The strategy that we developed has provided me with a lot more structure and guidance in my approach and I feel like executing this has been a breeze since our sessions. The final summary report was so visually appealing and digestible, with your ability to deliver key points in a concise and clear fashion has allowed me to expand my business opportunities and build my brand. Thank you so much again!

    - JAMESMORTONCOACHING

  • Ciara really honed in on the concept of freedom when it comes to my accounting practice. I now have sooo much more direction in terms of how I show up online and how I pull together client proposals and sales decks. It's relatively hard (i find anyway!!) to find a niche in the accounting sector but also find it fun and engaging. Working with ciara made me find a way to do that and i need to remind myself to keep coming back to it!

    -ELLERAYACCOUNTING

ready to build a personal brand that works for you — online and off?

If you’re craving clarity, credibility, and a personal brand rooted in who you are and where you’re headed, you’re in the right place.

At Brandfulness™, we help you create a strategy-backed personal brand that positions you as the go-to in your space, sparks recognition beyond Instagram, and brings in aligned opportunities - from dream clients to podcast invites.

Explore our services to start building a brand that does more than look good - it works.