Our psychology backed insights
Discover research-driven perspectives and human-led strategies that help founders, professionals, and teams turn credibility into recognition through their personal brands and LinkedIn. Thoughtful, psychology-informed insights to build reputation, authority, and influence that lasts.
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The Psychology of Authority: How The Brain Shapes How People Perceive You Online
Authority isn’t just built through credentials or years of experience, it’s rooted in psychology. Your audience’s brain uses mental shortcuts to decide who to trust, remember, and follow. In this article, we unpack the psychology of authority and how you can use it to shape how people perceive you online. You’ll learn how to apply these principles to build a legacy personal brand, one that compounds visibility, credibility, and recognition long after you’ve logged off.
FROM CREDIBILITY TO AUTHORITY, ONE NOTE AT A TIMEA weekly note with practical, psychology-backed strategies and real-world examples to help founders, professionals, and teams actively turn credibility into influence, strengthen their reputation, and be remembered for what they do best.