You’re excellent at what you do - and your clients get results. But somehow, your dream clients still don’t see you as the expert. They like your posts, thank you for your content, maybe even save it… but they’re not converting. You’re being overlooked - not because you’re not good enough, but because your personal brand hasn’t positioned you as the only option. In this article, you’ll discover why being “friend-zoned” by your audience is a perception problem, how to take control of your expert positioning, and the psychology-backed steps to go from under-recognised to in-demand.

Most people are building their personal brand backward, starting with content before clarifying what they want to be known for. If you’re showing up on LinkedIn, posting regularly, and still not getting aligned enquiries or expert recognition, the problem isn’t visibility - it’s positioning. In this article, I’ll break down what personal branding really is (hint: it’s not just content), why perception matters more than posting, and how my psychology-backed approach helps solopreneurs and service providers build credibility, visibility, and a brand that actually converts.