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The Personal Brand Planner™

£29.00

The Notion system that turns your personal brand from something you think about into something you actually build.

Most people know they should be building a personal brand. They just don't know where to start, or how to keep going once the initial motivation fades.

The Personal Brand Planner™ is a structured Notion system designed to give you both. It starts by helping you get crystal clear on who you are, what you want to be known for, and the gap between where you are now and where your goals require you to be. From there it becomes your daily implementation system, turning that clarity into consistent action through a content planning studio, weekly signal tracking, and a built-in evidence bank that captures your wins, results, and stories so you always have real proof and real experiences to draw from.

Whether you're a founder building authority in your space, a freelancer trying to attract better clients, a solopreneur launching something new, or a professional who knows their personal brand could be working harder for them, this planner gives you the structure to show up intentionally, the system to stay consistent, and the clarity to know that what you're doing every day is actually moving you toward something that matters.

The Notion system that turns your personal brand from something you think about into something you actually build.

Most people know they should be building a personal brand. They just don't know where to start, or how to keep going once the initial motivation fades.

The Personal Brand Planner™ is a structured Notion system designed to give you both. It starts by helping you get crystal clear on who you are, what you want to be known for, and the gap between where you are now and where your goals require you to be. From there it becomes your daily implementation system, turning that clarity into consistent action through a content planning studio, weekly signal tracking, and a built-in evidence bank that captures your wins, results, and stories so you always have real proof and real experiences to draw from.

Whether you're a founder building authority in your space, a freelancer trying to attract better clients, a solopreneur launching something new, or a professional who knows their personal brand could be working harder for them, this planner gives you the structure to show up intentionally, the system to stay consistent, and the clarity to know that what you're doing every day is actually moving you toward something that matters.

Who’s the planner for?

This is for anyone who wants to build a personal brand - whether you're just getting started or you've been trying for a while and can't quite get it to stick.

You don't need to have it all figured out. You just need a goal and the desire to get there.

Maybe you're going for a promotion and you want the right people to see your expertise before the conversation even starts. Maybe you're a founder or freelancer who wants clients to come to you rather than the other way around. Maybe you want to be more visible in your industry, to be recognised as someone worth listening to, not just someone who shows up occasionally. Or maybe you've been meaning to start properly for months and you just need a structure that makes it feel doable.

Whatever your reason for being here - the Personal Brand Planner works for you. Because at its core it's not about LinkedIn strategy or content tactics. It's about taking the thing you want to be known for and building toward it, consistently, week by week, until the right people start to notice.

You don't need a huge following. You don't need to post every day. You just need a system, and that's exactly what this is.

What it does

Most personal brand advice tells you what to do. The Personal Brand Planner gives you somewhere to actually do it - a single Notion workspace that holds your strategy, your content, your goals, your wins, and your reflections in one place. So instead of starting from scratch every week, you open one page and keep going.

It's built around the Four Signals of Authority:

  • Content

  • Conversation

  • Presence

  • Credibility

The four things that actually build a personal brand that attracts opportunities, not just followers.

What’s inside?

  • Your personal brand command centre. Everything you need is one click away - your weekly focus, your content pipeline, your upcoming goals, and your quick-capture button for ideas. Open it on Monday morning and know exactly what you're doing this week.

  • The moment an idea hits - in a meeting, on a walk, mid-conversation - capture it in seconds directly from your dashboard. One click opens a new idea card in your Content Studio so nothing gets lost between the thought and the post.

  • Where ideas become content. Move each piece through your pipeline from Raw Idea → In Progress → Scheduled → Published. Assign it to a brand pillar, choose a content type, write your draft, and plan when it goes out - all in one place. No more ideas scattered across notes apps, voice memos, and the back of your mind.

  • The themes you want to be known for - built into your system so every piece of content you create is reinforcing the same core message. When your pillars are clear, content gets easier. When content gets easier, you show up more. When you show up more, things start to happen.

  • Set your personal brand goals for the year, then break them down into monthly priorities, weekly focuses, and daily actions. The gap between "I want to build my personal brand" and actually doing it is almost always a planning problem. This closes it.

  • Every win, testimonial, result, and piece of positive feedback - captured in one place. The Proof Vault does two things: it reminds you on the days when you doubt yourself that your work actually matters, and it gives you a ready library of credibility signals to draw from in your content. Most people forget 90% of their wins. You won't.

  • Yearly, monthly, weekly, and daily reflection prompts that help you learn from what you've done, spot what's working, and make smarter decisions about where to put your energy next. Consistency without reflection is just repetition. This is what turns effort into progress.

Meet the creator

I built the Personal Brand Planner because I kept seeing the same thing: people with genuine expertise and real things to say, struggling to show up consistently - not because they didn't care, but because they had nowhere to hold it all together. Every system I'd tried either over-complicated things or didn't connect strategy to daily action.

This one does both. It's the system I wish I'd had when I started building my own personal brand from zero, and the one I now use myself every week.

— Ciara, Founder of Brandfulness

Who’s the planner for?

  • You've been "meaning to get started" for longer than you'd like to admit

  • You post occasionally but can't seem to stay consistent

  • Your ideas live in five different places and never make it to a post

  • You know what you want to be known for but don't have a plan to get there

  • You want to build a personal brand that actually works (without it consuming your life)

What happens when you use the planner

WEEK ONE

You'll finally have all your ideas, goals, and content in one place instead of scattered everywhere.

MONTH 1

You'll have posted more consistently than you have in months, and will have started to build momentum towards your goals.

MONTH THREE

You'll be able to see your progress, spot your patterns, and make smarter choices about where to focus next. And the people you want to reach will have started to notice.

FAQS

  • No. The Planner is built and ready to use - you just duplicate it into your own Notion account (free) and start. A short setup guide is included.

  • It's a working Notion system - not a course, not a PDF. You use it every week as part of how you build your personal brand. Think of it less like something you consume and more like something you work inside.

    If you want the LinkedIn-specific "how" to go alongside it - the content strategy, engagement and networking approach, profile optimisation, and a clear action plan for building authority on LinkedIn - the LinkedIn Authority Method pairs perfectly with this Planner. It's the strategic guidance that plugs directly into the system you'll be working inside. You can grab both together or add it on later when you're ready.

  • Yes. The Planner is built around the Four Signals of Authority which work across any platform. LinkedIn is where most people implement it - but the system itself is platform-agnostic.