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The topics and ideas you want to be known for - mapped out, so you never run out of what to post about again
If you've ever thought "I know I need brand pillars, I just don't know how to actually find mine" - this is the guide for you.
Most explanations of brand pillars are actually content categories: "educational," "inspirational," "promotional." They’re not pillars. A real pillar is a content bucket: a specific subject you talk about consistently enough that people start to associate it with you. Find Your Pillars takes your expertise and your audience's real problems, and turns them into the actual topics you'll talk about, week after week, without reinventing your content strategy every time you sit down to write.
What Brand Pillars Actually Are - the difference between a pillar and a content category, why they matter, and what a pillar isn't (a content type, a single post idea, or your entire area of expertise).
Five Activities to Find Yours - the expertise overlap, the client question pattern, the belief audit, the content audit, and the one thing test. Different techniques surface different pillars - you'll work through all five and pull together the strongest candidates.
Refining Into Your Final 3-5 - a proper strength test for each candidate, so you land on pillars that are specific enough to be useful and few enough to actually be known for.
The Pillar Template - a full, reasoned structure for each pillar: what it covers, how it connects to your audience, how it supports what you want to be known for, and 5-8 specific subtopics underneath it.
You've heard "you need brand pillars" a dozen times and still don't know how to actually find yours
You sit down to plan content and the first twenty minutes disappear just deciding what to talk about
Your content jumps between totally different topics, and nothing you post is building into something people associate with you
You know your expertise and you know your audience, but you've never connected the two into an actual plan
Five techniques, a proper strength test, and a full template for each pillar - covering what it is, why it's yours, and exactly what to write about within it.
The topics and ideas you want to be known for - mapped out, so you never run out of what to post about again
If you've ever thought "I know I need brand pillars, I just don't know how to actually find mine" - this is the guide for you.
Most explanations of brand pillars are actually content categories: "educational," "inspirational," "promotional." They’re not pillars. A real pillar is a content bucket: a specific subject you talk about consistently enough that people start to associate it with you. Find Your Pillars takes your expertise and your audience's real problems, and turns them into the actual topics you'll talk about, week after week, without reinventing your content strategy every time you sit down to write.
What Brand Pillars Actually Are - the difference between a pillar and a content category, why they matter, and what a pillar isn't (a content type, a single post idea, or your entire area of expertise).
Five Activities to Find Yours - the expertise overlap, the client question pattern, the belief audit, the content audit, and the one thing test. Different techniques surface different pillars - you'll work through all five and pull together the strongest candidates.
Refining Into Your Final 3-5 - a proper strength test for each candidate, so you land on pillars that are specific enough to be useful and few enough to actually be known for.
The Pillar Template - a full, reasoned structure for each pillar: what it covers, how it connects to your audience, how it supports what you want to be known for, and 5-8 specific subtopics underneath it.
You've heard "you need brand pillars" a dozen times and still don't know how to actually find yours
You sit down to plan content and the first twenty minutes disappear just deciding what to talk about
Your content jumps between totally different topics, and nothing you post is building into something people associate with you
You know your expertise and you know your audience, but you've never connected the two into an actual plan
Five techniques, a proper strength test, and a full template for each pillar - covering what it is, why it's yours, and exactly what to write about within it.
