lane of one /
lane of one /
LANE OF ONE™
A 90-minute positioning intensive to help you own your lane, stop blending in, and become the only choice… not just another option.
You’ve got the results. You’ve got the skills. You’ve built the business.
But when someone asks, “Why should I choose you?”… you freeze.
→ Your offers are strong, but your brand still feels like it blends in.
→ You’re visible, but your positioning isn’t making you the only choice for your ideal clients
→ You’ve got depth, but can’t explain your difference clearly.
And you know there’s something powerful you’re bringing to the table… but right now, something isn’t connecting.
let me guess…
→ You’re saying all the right things, but your dream clients are still choosing someone else.
→ You’ve got experience, ideas, and vision - but you haven’t clearly defined what makes you the one.
→ You’ve tried to “just show up more,” but the message still isn’t sticking.
→ You feel like you’re over explaining what you do, not why it matters.
→ You want to start showing up like a leader, but you’re not sure how to position yourself as one.
but what you really want...
→ A clear, ownable brand position that instantly communicates what makes you different
→ A powerful message that finally gets people to say, “I need this - from you”
→ A brand that reflects your thinking, not just your services
→ Clarity around what sets you apart so you can stop blending in
→ Confidence when talking about what you do, who you help, and why you’re the go-to
this is where Lane of One comes in…
A 90-minute brand positioning sprint to help you:
✔ Define the space only you can own
✔ Craft your “authority” statement so people understand your expertise immediately
✔ Get clarity on how to speak to your audience in a way that cuts through the noise
✔ Walk away with a standout positioning doc you can build everything around
This isn’t just a brainstorming call. It’s a strategic, high-impact intensive for creatives, founders, and service pros who are done diluting their brilliance.
THE DETAILS
Lane of One™
£149
A 90-minute 1:1 intensive to define your standout position in the market - and craft the message that positions you as a credible authority.
WHAT YOU GET:
✔️ A pre-call brand clarity questionnaire
✔️ 90-minute strategy session on Google Meet
✔️ Mapping your unique zone of genius + messaging sweet spot
✔️ Your thought leadership anchor + positioning language
✔️ Your Lane of One™ positioning statement in a mini doc
✔️ 7 days of follow-up support on Slack (notes, voice notes + Q&A)
HOW IT WORKS:
💌 Fill out the short application form to tell me about your brand + goals
💌 I’ll personally review your answers to make sure it’s the right fit
💌 You’ll receive pre-call prep, confirmation details, and a link to book your call
💌 We’ll meet for your 90-minute sprint
💌 You’ll get your recording, notes, and a full week of follow-up voice support
FAQS
-
Yes! Lane of One™ isn’t about repeating what you’ve done. It’s about sharpening your positioning based on where you are now, and aligning it with how you want to be known.
-
You’ll get a PDF with your positioning mapped out, including your core message, signature differentiators, and language to use moving forward.
-
Lane of One™ is often the starting point for working together long-term. If you decide to join one of our ongoing programs after this session, the investment is credited toward your first month.
-
The session is 90 minutes. You’ll receive a pre-call questionnaire, the full workshop, and 7 days of follow-up support to implement your new positioning confidently.
REAL RESULTS. REAL IMPACT.
If you’re wondering what can happen when you position yourself in your own lane.
Here are just a few wins my incredible clients have experienced…
After getting super clear on her zone of genius and refining her brand message, this client landed a paid brand partnership… proof that alignment attracts the right kind of recognition ❤️🔥
With stronger positioning and thought leadership development, this client started landing the kinds of opportunities they’d been dreaming about… and they didn’t need to go viral to do it.
After applying our brand positioning and credibility framework, this client saw a huge jump in visibility and engagement, all from showing up with clarity and consistency ⚡️
This rebrand wasn’t about looks… it was rooted in identity, confidence, and positioning that truly reflected who they are. The result? More visibility and a renewed sense of self-trust.
This client came to me feeling disconnected from how they were showing up in their personal brand… after just a few weeks of working together, their brand finally felt like them. Aligned, clear, and confident 😇
meet your coach
Hey, I’m Ciara — personal brand strategist and the creator of the Aligned Brand Method™.
With a background in psychology and experience helping both founders and career professionals shape powerful, purpose-led personal brands, I’m here to help you go from one of many to the only option.
My work blends deep identity work with strategic positioning - so your brand doesn’t just look good, it feels like you, and it gets remembered.
I can’t wait to get started on your brand 🤍