credible by design /

credible by design /

CREDIBLE BY DESIGN™

The personal brand experience for ambitious professionals who are done being overlooked, and ready to lead.

You’re qualified.

You’re capable.

And you’re already doing the work.

But when it comes to how others perceive you, it still feels like you’re invisible.

You’re not being recognised for what you bring.

You’re overlooked for promotions, passed over for opportunities, or feeling unseen in your current role, even though you’re the one consistently going above and beyond.

You know you’re ready for more.

A new job. A step up. A pivot into something that finally aligns.

But it feels like no one sees your potential, let alone your leadership.

That’s where Credible by Design™ comes in.

This 4-week personal brand experience helps career professionals like you go from overlooked to industry-recognised — by building a personal brand that reflects your expertise, your credibility, and your goals.

you’re here because…

You’ve got the experience.
You’ve done the qualifications.
You’ve taken on the extra projects.
You’re showing up and doing your best, but it still doesn’t feel like enough.

Maybe you’re:

→ Applying for job after job with no response, even though you’re MORE than qualified
→ Watching less experienced peers get promoted while you stay stuck at the same level
→ Ready to pivot careers, but unsure how to communicate your skills in a way that’s relevant
→ Dreaming of moving abroad, freelancing, or landing thought leadership opportunities — but unsure how to stand out in a a super competitive field
→ Feeling like you have a lot to say, but don’t know how to communicate and share your ideas with authority

And no matter what you’ve done so far, it still feels like your career is in someone else’s hands.

what you really want...

What you want is simple:

→ To be seen.
→ To be recognised for the full scope of what you bring.
→ To have control over your next step.
→ To feel proud of how you show up in your field — online and offline.
→ To build a reputation that reflects your ambition, ideas, and impact.

You want to go from another name in the system → to a credible, respected, in-demand leader in your space.

Whether your goal is to move up, move on, or move across industries, this starts with refining your own personal brand.

so, what’s actually going on?

You’re not being overlooked because you’re underqualified.

You’re not stuck because you’re not trying hard enough.

And you’re definitely not behind.

You’re just lacking clarity and a way of communicating your brilliance - not competence.

THE REALITY IS:

→ Your experience is valid — but you don’t know how to talk about it
→ Your voice matters — but you haven’t built the confidence to lead with it
→ Your goals are within reach — but your brand doesn’t support them (…yet)

You’ve been operating behind the scenes.
Now, it’s time to step into the spotlight — strategically, and intentionally.

Because this is the difference between being seen as just another employee…
and becoming someone who is recognised, remembered, and reached out to.

Here is a hard truth you need to hear: that kind of credibility doesn’t just come from working harder.

It comes from building a personal brand that reflects your uniqueness (your skills, your values, your vision, and the space you’re meant to lead in).

When you define what sets you apart, when you own your own voice, and when you start sharing your ideas with clarity and direction, that’s when your career starts working for you.

Your personal brand is the bridge between where you are now, and where you want to be seen next.

THE DETAILS

Credible By Design™

A 4-week personal brand experience for ambitious professionals who are ready to stop feeling invisible, and start owning their presence, power, and potential.

This is where we take everything you already bring, and build a brand that shows the world who you really are.

£395

HERE’S WHAT WE’LL COVER TOGETHER:

✔️ Identity & Personal Brand Foundations - clarify your values, strengths, purpose, and future vision — so you know what you stand for, and where you’re heading.

✔️ Positioning & Zone of Genius Mapping - define your unique edge, the message you want to be known for, and what sets you apart in your field.

✔️ Thought Leadership Development - shape your ideas into themes that position you as a credible voice — whether that’s for LinkedIn, panels, or speaking opportunities.

✔️ Visibility & Career-Aligned Communication - refine your messaging, bio, and brand touchpoints (like LinkedIn, personal website, or networking presence), so your career story is cohesive and compelling.

You’ll leave with a full personal brand framework that aligns with your next career move, whether that’s a promotion, a pivot, or a bigger industry presence.

you deserve more than to be overlooked

This is how you go from:

✖️ “Why am I not being recognised for everything I’ve done?”
✖️“How do I explain what I bring without sounding like everyone else?”
✖️ “I’m tired of waiting for someone to notice me, I want to take control.”

To:

✔️ A personal brand that reflects your full value, voice, and future direction
✔️ Clear positioning and credibility that makes you stand out in your field
✔️ Confidence to speak up, show up, and lead with intention
✔️ A stronger digital presence (LinkedIn, blog, website) that opens doors - from dream jobs to thought leadership opportunities
✔️ A personal brand that you can grow with — and grow into

This isn’t just about finding a new role.

It’s about building a personal brand that puts you in the driver’s seat of your career.

HOW IT WORKS

Here’s what happens when you click the Sign Up buttons ↴

💌 Fill out a short application form, where you’ll share your career path, current challenges and where you want to go next.

💌 If we’re a great fit, we’ll book a quick call to confirm your goals and timeline.

💌 From there, we’ll kick off your 4-week journey and start building your brand.

meet your coach

Hi, I’m Ciara — Founder of Brandfulness™ and Personal Brand Coach & Strategist with a Master’s in Psychology.

I know what it feels like to be overlooked… even when you’re qualified, experienced, and doing everything right.

Before I built my personal brand strategy business, I faced hundreds of job rejections. I knew I had something valuable to offer, but I constantly felt unseen, passed over, and stuck.

Everything changed when I stopped trying to prove myself through effort alone, and started communicating my value with clarity, confidence, and purpose.

I used my background in psychology, branding, and identity to create what’s now the Aligned Brand Method™ — a framework that helps ambitious professionals define who they are, what they stand for, and how they want to be seen.

This isn’t just theory. It’s work I’ve lived, tested, and now deliver to professionals who are ready to stop waiting for recognition, and start building it by design.

Let’s build your brand, your way, so the right people finally see what you bring.