laurent skincare

FOUNDER-LED BRAND STRATEGY

CLIENT NAME: Olivia

INDUSTRY: Skincare & Wellness

BRAND VISION: A skincare brand where culinary wisdom meets mindful self-care—designed for those who see beauty as a ritual, not a routine. Laurent Skincare brings the philosophy of nourishment from the kitchen to skincare, using food-grade ingredients, ethical sourcing, and sensory experiences to create high-quality, slow-beauty products that encourage both outer beauty and inner balance.

UNIQUE POSITIONING: Unlike mainstream skincare brands focused on fast beauty and synthetic actives, Laurent Skincare takes an inside-out approach, offering nutrient-rich, whole-food-inspired skincare. Every product is formulated like a perfectly balanced meal, ensuring the skin receives the same level of nourishment as the body.

brand challenges

ONE: Olivia had a unique background as a chef but wasn’t sure how to translate that into a strong brand identity.

TWO: She struggled to differentiate her brand in the crowded skincare space without defaulting to generic "clean beauty" messaging.

THREE: She wanted a business that aligned with her freedom-first lifestyle, ensuring the brand functioned without her being online 24/7.

initial thoughts

What was missing or misaligned?

  • While Olivia knew she wanted her brand to be about nourishment, she wasn’t clear on how to connect her culinary background to skincare in a way that felt authentic and cohesive.

  • Her early messaging focused too much on ingredients but lacked a personal brand connection that would make her stand out.

  • She didn’t want a brand that required constant launches and social media presence, but her original business model didn’t support that vision.

What opportunities were being overlooked?

  • The food-skincare connection was a powerful differentiator, but it wasn’t clearly positioned in her messaging.

  • The sensory experience of skincare—texture, aroma, ritual—aligned with her chef’s approach but wasn’t being used as a branding angle. (Just as a chef crafts a dish with texture, flavor, aroma, and presentation, skincare can be designed to engage the senses.)

  • Founder visibility—her journey from burnout in high-pressure kitchens to a freedom-first lifestyle could inspire her audience.

OUR APPROACH

At the core of Laurent Skincare is a purpose-driven approach, ensuring that every product, message, and experience is aligned with Olivia’s deeper mission. Using the Purpose → Vision → Mission framework, we crafted a brand that not only transforms skincare but also supports Olivia’s lifestyle, rather than working against it

PURPOSE

skin as nourishment

“If it’s good enough to eat, it’s good enough for your skin.”

Laurent Skincare exists to redefine skincare as nourishment, just like food. The brand shifts the industry away from synthetic-heavy formulas and toward whole-food-inspired skincare, encouraging people to be as mindful of what they put on their skin as they are about what they eat.

Encouraging moments of pause & indulgence – Beyond skincare, the brand promotes intentional self-care, helping people slow down and take a break—even in a busy, high-pressure job. Just like enjoying a well-prepared meal, skincare should be a moment of restoration in daily life.

VISION

a brand that supports freedom and sustainability

Olivia’s vision is twofold:

For Her Life → A freedom-first business designed to run seamlessly without constant launches or daily content demands. She wanted to create a brand that works for her, not the other way around.

For Her Brand → A leader in slow beauty, with high-quality products people repurchase for years, fostering sustainability over trends.

MISSION

bringing the vision to life

Laurent Skincare turns culinary expertise into mindful beauty through:

✅ High-retention, nutrient-rich skincare rooted in cold-pressed oils & botanical extracts.
✅ Ritual-based self-care, encouraging moments of pause and indulgence.
✅ Community-led education, inspiring a movement around whole-food beauty and conscious living.

By designing her brand with alignment, purpose, and longevity in mind, Olivia isn’t just selling skincare—she’s shaping a movement that empowers both her customers and her own lifestyle.

  • ✅ Core values: Nourishment, Purity, Sustainability, Empowerment
    ✅ Distinctive positioning: A culinary approach to skincare—"If it’s good enough to eat, it’s good enough for your skin."
    ✅ Messaging centered around "feeding your skin like you feed your body."

  • ✔ Busy professionals who struggle to prioritise self-care → Encouraged moments of pause & indulgence.
    ✔ Gen Z & Millennial skincare lovers who value clean beauty & sustainability → Products sourced from ethical, food-grade ingredients.
    ✔ Women who see beauty as a ritual, not a routine → Created luxurious yet simple self-care moments.

  • Positioning Olivia as the founder was essential. Her culinary background became the foundation of her brand story, creating a unique, authentic connection between food, skincare, and self-care.

    A Chef’s Understanding of Nourishment → Skincare as Food for the Skin

    • Just as a chef selects high-quality, whole ingredients to nourish the body, Olivia’s skincare philosophy centers on feeding the skin with nutrient-rich, food-grade ingredients.

    • She shares behind-the-scenes content of ingredient sourcing, infusion techniques, and sensory layering, much like a chef crafting a dish—educating her audience on the importance of purity and freshness in skincare.

    A Love for Sensory Experiences → A Ritual-Based Approach to Skincare

    • Olivia understands that food is more than just sustenance—it’s an experience of texture, aroma, and ritual.

    • This philosophy is reflected in her skincare brand, where each product is designed to feel, smell, and apply like a luxurious, sensory ritual—transforming daily skincare into a moment of indulgence.

    A Desire for Freedom & Balance → A Brand That Encourages Rest & Slow Beauty

    • Laurent Skincare isn’t built around constant launches or social media hustle—it’s structured to work with Olivia’s lifestyle, prioritising sustainability, passive revenue, and intentional brand growth.

    • She advocates for rest and pause, using skincare as a tool for mindfulness and self-care, reminding her audience—especially busy professionals—to slow down and take care of themselves, even in high-pressure environments.

    • Her content blends skincare and culinary rituals, sharing recipes, cooking insights, and mindful self-care practices, reinforcing the food-skincare connection in an effortless, engaging way.

  • Instead of just talking about skincare, Olivia tells stories of transformation—from burnout in kitchens to embracing balance through skincare rituals.

    Messaging shifted from generic "clean beauty" to "skincare as nourishment"—helping her audience see skincare as an intentional act of self-care.

  • 🌿 Brand Aesthetic: Soft light greens, citrus yellows, and warm neutrals—reflecting fresh, natural skincare.
    🍊 Product Names: Inspired by food rituals, keeping them simple, luxurious, and tied to sensory experiences.
    📖 Website & Packaging: Designed to read like a chef’s recipe book, with descriptions like:
    "Slow-infused chamomile, cold-pressed almond oil, and fresh rose petals—like a warm cup of tea for your skin."

refining and refocussing

WHAT CHANGES MADE THE BIGGEST DIFFERENCE?

  • We refined Olivia’s brand voice to be more personal, blending education with storytelling.

  • We shifted her focus from broad "clean beauty" messaging to a whole-food, chef-inspired skincare experience.

  • We structured her business to be slow beauty, allowing her to have a hands-off approach while maintaining brand consistency.

FOUNDER LED CONTENT STRATEGY EXAMPLES:

  • Instead of generic product shots, Olivia started sharing chef-style skincare rituals, such as layering ingredients like a perfectly balanced dish.

  • She leaned into behind-the-scenes sourcing content, showing ethical farms and ingredient preparation to build trust.

outcome

Before: A skincare brand struggling to find differentiation in a crowded market.

After: A clearly positioned chef-led skincare movement, bringing the concept of nourishment from the plate to the skin.

impact

Impact:
✅ Stronger brand positioning—now stands out in the clean beauty space.
✅ Clear founder narrative, making Olivia’s story an integral part of the brand.
✅ Scalable business model—structured for longevity and passive growth, without needing constant launches.

IMPLEMENTING THIS STRATEGY

    • The "Farm-to-Face" page brings sourcing transparency to life.

    • Product pages designed like recipe cards, listing ingredients like a curated menu.

    • A soft, minimal aesthetic—fresh yellows, greens, and neutrals—representing purity and simplicity in both skincare and food.

    • "Ingredient of the Month" series, educating on both skin + food benefits.

    • Founder’s Journal, where Olivia shares her journey and insights from other entrepreneurs.

    • Empowering content on rest & self-care, especially for busy professionals—helping them see skincare as a tool for balance, not another task.

    • Emphasised the full sensory experience of skincare—grounding, mindful, and indulgent.

    • Seasonal product drops inspired by seasonal food & skincare needs.

    • The Nourish Collective—a community-driven space for sharing self-care rituals, wellness routines, and skincare experiences.

  • "The Nourish Collective"

    • A members-only space where customers share their skincare rituals & wellness routines.

    • Seasonal skincare guides—aligning with food & skincare cycles.

    • Live Q&As + ingredient deep dives with Olivia—showcasing her expertise & hands-on approach.

    • Community meetups—whether virtual or in-person, members can connect over self-care rituals, skincare workshops, and wellness discussions, fostering a supportive and inspiring space to slow down and indulge in intentional beauty.

    • Customer orders include handwritten cards with "skincare pairings", much like wine and food pairings.

    • Introduced ritual-based skincare bundles—curated routines inspired by culinary traditions (e.g. "Morning Reset Ritual”)

why we LOVE this founder-led brand

✔ Olivia’s chef background is deeply integrated, making the brand story compelling & authentic.
✔ The educational & experiential content strategy builds authority, trust, and brand loyalty.
✔ The slow beauty, founder-first model aligns with her personal lifestyle goals—allowing both her business and her audience to thrive.

By integrating Olivia’s passion for food, wellness, and sustainability into her skincare brand, we transformed a generic clean beauty concept into a founder-led experience that resonates deeply with conscious consumers and busy professionals alike.

This isn’t just skincare—it’s a movement.