our signature brand-building programme

YOUR BRAND ARCHITECT

the brand architect is for the founder who’s done with guessing

BRAND STRATEGY + DIRECTION

You’re ready to stop blending in.
To stop winging it.
To stop showing up as a version of yourself that almost fits your vision — but not quite.

You want a brand that feels like you.

One that attracts the right clients, opportunities, and growth — without the burnout.
You want strategy, alignment, and intention behind every move you make.

And that’s exactly what we build.


over 3 months, we’ll work 1:1 to build your soul-centred, psychology-backed brand from the inside out.

We’ll combine deep identity discovery, strategic thinking, brand psychology and intentional growth to make sure every part of your business is in alignment — with you, your goals, your lifestyle and your audience.

WHAT YOU GET:

  • A brand identity that’s rooted in who you are, not what’s trending

  • Clarity in your direction and the confidence to own your positioning

  • A strategy that sells your strengths — without sacrificing your wellbeing

  • An aligned brand message, story, and presence that opens real doors

  • Personalised 1:1 support and expert guidance every step of the way

You won’t just “have a brand” — you’ll know how to embody it, speak from it, and lead with it.

imagine this…

  • You wake up and your brand already knows what to do.

  • Clients are finding you and saying, “You’re EXACTLY what I’ve been looking for.”

  • Your offers feel magnetic. Your brand feels like YOU.

  • You’re no longer second-guessing every piece of content or wondering “is this really me?”

  • You're confidently stepping into rooms (or inboxes) with the clarity, credibility and edge of a founder who knows exactly who they are — and what they stand for.

That’s what the Brand Architect is built for.

what we cover (aka your brand building blocks)

We use our Aligned Brand Framework, built on real psychology, lean brand building and mindful entrepreneurship.

We’ll work through:

  • Identity Discovery – What you love, what you’re great at, what makes your perspective powerful (based on the principles of Ikigai)

  • Brand Foundations – Purpose, vision, values, and distinctive edge

  • Audience & Market Research – Understand who you're here to serve and how to reach them

  • Brand Storytelling – Craft a narrative that connects and positions you uniquely

  • Alignment – Align your brand with your business model, services, and lifestyle goals

  • The Wellness Vault – Mindfulness, self-care, and leadership mindset tools to keep you grounded


what makes the brand architect different?

Brandfulness is not your typical personal brand consultancy.
We don’t start with your content.
We start with you.

This is:

  • Soul-centred – because brands built from within are the ones that last

  • Human-centred – because people buy from people

  • Psychology-backed – because how people perceive, connect with, and trust you matters

We go deeper than aesthetics.

This is brand strategy that makes sense and FEELS good.

WHAT TO EXPECT, STEP-BY-STEP

audit

We review your existing brand (if you have one) and identify areas for growth

explore + research

1:1 sessions to uncover your goals, vision, energy, and audience

ideate

We shape your positioning, distinctive edge, and brand direction

strategise

You receive your brand strategy with clear next steps for implementation across content, messaging, products, and beyond

THE INVESTMENT

£1200

This includes:

  • Brand Audit & Energy Mapping

  • Identity Discovery

  • Purpose, Vision, Values, Distinctive Edge

  • Brand Goals, Mission, and Lifestyle Mapping

  • Ideal Audience & Competitor Research

  • Brand Story & Personality

  • Positioning Strategy + Messaging Framework

  • Aligned Offer & Business Strategy

  • Brand Experience, Content & Community Building

  • Final Strategy Report + Wellness Vault Access

NEED MORE INFO?

You can find more information on our BRAND ARCHITECT service in our service booklet. Click below to access!

FAQS

frequently asked questions

  • This program is designed for founders, solopreneurs, and personal brands who want to monetize their expertise. If you're looking to turn your personal brand into a business—whether through offers, services, digital products, or thought leadership—this program will help you build the strategy, structure, and alignment needed to grow with clarity and confidence.

    If you're a personal brand focused solely on growing an online presence without monetizing, a mentorship session may be a better fit. If you're unsure, apply, and we’ll guide you to the best option.

  • Unlike surface-level brand coaching, Brand Architect is a full 1:1 brand transformation, rooted in our Aligned Brand Framework—a psychology-backed methodology based on the study of successful personal and founder-led brands. This means we go beyond aesthetics and marketing to ensure every element of your brand is aligned with your strengths, purpose, and long-term goals.

  • The Brand Architect Program is an intensive, high-touch experience, designed to give you a full brand transformation in three months. To get the most out of it, you’ll need to commit to the process and return requested information and exercises as quickly as possible, so we can cover all areas of the service within the timeframe.

    While we aim to complete everything within three months, if the program extends beyond this due to delays in receiving information or responses, an additional £250 per extra month will be charged. This ensures that we keep momentum and deliver the best results within the planned structure.

  • Yes — but this isn’t just about a PDF.


    You’re investing in 3 months of deep 1:1 support, identity work, and brand strategy designed to grow with you.
    You’ll receive a detailed strategy report, but the true value is in the transformation — not just the deliverable.

  • If you need quick guidance on a specific issue, a 1:1 mentorship session might be a better fit. However, if you want to build or refine your brand from the ground up, create an intentional strategy, and receive ongoing expert support, then the Brand Architect Program is for you. If you’re unsure, apply and we’ll guide you to the best option.

  • By the end of Brand Architect, you’ll have a clear, aligned, and impactful brand, along with the strategy and tools to confidently move forward.

    If you need ongoing support, you can apply for 1:1 mentorship to dive deeper into specific areas as your brand evolves. Additionally, we’ll soon be launching our membership community packages, offering continued guidance, brand refinement, and a supportive space to help you stay aligned and grow your brand with confidence. (Coming soon!)

    This program is designed to empower you with everything you need, but we’re here to support you beyond the process if and when you want that support!

NOT WHAT YOU’RE LOOKING FOR?

here are some other ways we can help you with your brand

brand audit

mentorship

the brand vault

COMING SOON